What is the definition of an SEO copywriter or SEO copywriter?
According to Google, an SEO copywriter is a professional who focuses on writing content optimised for search engines to improve a website's visibility in search results.
What does an SEO copywriter do?
An SEO copywriter is responsible for creating content that is not only engaging and informative, but also optimised for search engines. This means that the copywriter must use the right keywords and strategies to ensure that the content ranks high in search results. The goal is to generate organic traffic to the website and increase its visibility.
It all starts with the right keywords. A successful SEO copywriter knows how important it is to use the terms that people actually search for.
Why is an SEO copywriter sometimes called a copywriter?
Although the terms are often used interchangeably, there are subtle differences between an SEO copywriter and a copywriter. Both are involved in writing content with the aim of persuading or informing the reader. However, a copywriter focuses more on prompting action, such as buying a product or filling out a form. An SEO copywriter focuses on optimisation for search engines, without losing sight of the user experience.
Skills of a seo copywriter
Don't think too lightly about having your seo texts written by a copywriter. A "real" seo copywriter is a specialist and must have key marketing skills.
5 Important skills of an SEO copywriter are:
- Keyword analysis: A good SEO copywriter is adept at conducting keyword analysis to identify relevant and commonly used search terms. This helps in targeting content to the right audience.
- Content optimisation: Understanding SEO guidelines and applying optimisation techniques to content is crucial. This includes using relevant headlines, meta tags and integrating keywords naturally.
- Writing skills: An SEO copywriter should not only be skilled in search engine optimisation, but also be able to produce engaging, error-free and readable content that holds the attention of the target audience.
- Understanding the target audience: it is important that a copywriter understands the target audience and creates content that matches their needs, questions and interests.
- Analytical thinking: Monitoring and analysing performance using tools such as Google Analytics is an important aspect of an SEO copywriter's work. This allows the effectiveness of the strategies used to be assessed and optimised.
Can a copywriter also write SEO texts?
Yes, a talented copywriter can certainly SEO texts writing. However, it is important that they are aware of and familiar with SEO practices. Combining compelling copywriting with SEO optimisation can create a powerful synergy, making content not only engaging for readers but also ranking well in search engines.
Ask your potential seo copywriter well if he or she has experience with this, ask about previous projects. Specialists in SEO also work with professional software that can analyse data. Think of SEO programmes such as SEMrush, Ahrefs. You can ask beforehand whether the SEO specialist can submit a report to you from one of these programmes. That way, you can be sure that this person is working with professional software.
More than convincing texts needed for higher rankings
An SEO copywriter goes beyond writing persuasive texts; it is a profession in its own right that revolves around understanding Google's complex algorithms and skillfully incorporating essential elements into the text. In short, an SEO copywriter is an expert who knows exactly what and how to write to achieve a good ranking in Google. But what makes an SEO text so different, and how do you make sure it is easy to read?
How do you write SEO text?
An SEO text should not only be attractive to readers but also meet the requirements of search engines. Here are some guidelines to make SEO web texts easy to read:
- Use plenty of white space and headings to make the text clear.
- Write in short, clear sentences to promote readability.
- Keep paragraphs short, preferably between 50 and 70 words.
- Make clever use of bullet points, tables and images to structure the information.
- Start with the main points and then explain them to hold the reader's attention.
A successful seo text contains these components
- Flawless and easy-to-read text.
- Based on a strategically chosen focus keyword.
- Supplemented with relevant keywords and synonyms.
- Features an optimised meta title and meta description.
- Optimised H1, H2 and H3 headings and URL.
- Include relevant images with optimised alt tags.
- Contains internal links to other pages on the website.
- Includes external links to authority websites such as e.g. marketing platform Frankwatching.
SEO split into 3 parts
SEO (Search Engine Optimization) consists of 3 main components: website technology, authority and content. An SEO copywriter concentrates on the last aspect: the content on web pages. This includes not only the visitor experience, but also how search engines like Google scan the website and index pages.
Search engines analyse the text on a page and determine relevance based on structure and word usage. Strategically chosen keywords play a key role here, making your website more findable on the search terms used by your target audience.
Whereas a normal copywriter often writes what he or she (or the client) would like to say, a good SEO writer focuses entirely on the potential customer and his or her questions in the customer journey. Research is an essential part of the success of an SEO text, focusing on the target audience's interests and keywords.
Hire freelance SEO copywriter?
Looking for a freelance seo copywriter for your web copy? I have more than 15 years of experience and can show successful examples. As freelance SEO copywriter I go beyond direct assignments. I also contribute to the success of other online marketing agencies through (white label) content creation.
Let's have a introductory interview plans to discuss how I can support and grow your business.
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