G365 Marketing Agency

G365 Marketing

Link building

What is link building?

Link building is the process of obtaining internal or external links to different pages on your website. These links, also known as backlinks, help users navigate between pages on the internet and improve your website's visibility in search engines such as Google.

G365 Marketing specialises in link building

G365 Marketing follows a detailed roadmap for link building:

  1. Analysis of your link profile: A thorough baseline measurement to determine link-building opportunities for your website.
  2. Choosing an appropriate strategy: Based on the analysis, we determine the right course and strategy.
  3. Monthly report: An overview of the results and areas of concern.
    Quality content creation: Writing relevant and quality blogs to support your link building.
  4. Expansion with other techniques: Combining link building with other SEO services for optimal growth. Think PR which stands for Public Relations. We officially have a partnership with the ANP.


What is the ANP?

The ANP stands for Algemeen Nederlands Persbureau. It is the largest press agency in the Netherlands and provides news reports, photos, videos and infographics to various media organisations. Founded in 1934, the ANP plays an important role in Dutch news supply by collecting, verifying and disseminating news. The news agency provides reliable and up-to-date information on national and international events.


Marketing software we use

G365 Marketing uses advanced tools such as SEMrush, Ahrefs, MOZ, and Majestic to measure and optimise link building effectiveness.


Why outsource link building?

Outsourcing link building can have several advantages:

  • Expertise and experience: Link-building professionals often have years of experience and in-depth knowledge of best practices and strategies. They know which techniques are effective and which risks to avoid.
  • Saving time: Link building is a time-consuming process that requires a lot of research, outreach and follow-up. By outsourcing this, you can focus your time and resources on other important aspects of your business.
  • Quality links: A specialised agency often has access to a network of high-quality websites and can obtain quality backlinks that your own efforts might not.
  • Lasting results: Professional link builders follow the latest trends and updates in search engine algorithms, allowing them to implement strategies that offer lasting results without the risk of penalties by search engines.
  • Cost savings: Although outsourcing link building requires an investment, it can be cost-saving in the long run. Avoiding bad link-building practices, for instance, can save you from expensive remedial measures.
  • Scalability: An agency can quickly scale up and run larger campaigns than you could possibly do internally, which can lead to faster and better results.

In short, outsourcing link building can help you work more efficiently and effectively, which can ultimately contribute to better online visibility and higher search engine rankings.


What does a link building specialist do?

Want to know more about what a link building specialist does? Then read our article What does a link building specialist do?.

In addition, link building can be a time-consuming process. It requires patience, perseverance and a good network of quality websites. By outsourcing this task to us, you can focus on other important aspects of your business. We make sure your website gets the backlinks it needs to grow.


Benefits of outsourcing link building to G365

Another big advantage is that you benefit from our extensive networks and relationships with other websites. We ourselves also run a small number of our own websites and have direct contacts with journalists. This makes it easier to get quality backlinks, which is important for a good SEO strategy. Want to know more about SEO and why it is important? Then read our article What is SEO and why is it important?.

In addition, outsourcing link building ensures that you are always up-to-date with the latest SEO strategies. Our specialists constantly monitor the latest trends and apply them to your campaign. This means you always stay one step ahead of the competition. Want to know more about SEO strategies? Check out our article SEO strategies for more website traffic.

Finally, outsourcing link building allows you to focus on your core business. While we take care of the SEO, you can focus on growing your business. Want to know more about outsourcing SEO? Then read our article Outsource SEO.


Request a free link building scan

Want to know how your website is doing? Then request a free link building scan to G365 Marketing.

get higher in google via linkbuilding

Table of contents

Frequently asked questions


Outsourcing link building means leaving the process of getting backlinks for your website to an external party. This can help improve your website's visibility and authority without you having to invest the time and effort yourself.


Outsourcing link building can save time, provide access to specialised expertise, and deliver better results as professionals with experience and connections manage the process for you.

The quality of a backlink can be assessed based on the authority of the referring website, the relevance of the content, the position of the link on the page, and whether the link is nofollow or dofollow.

Dofollow links transfer SEO value from the referring website to your website, which can help improve your search engine ranking. Nofollow links, on the other hand, transfer no SEO value and have less impact on your ranking.

It can take several weeks to months before you see the results of link building, depending on the competition in your niche and the quality of the links you obtain.

You can monitor your link building strategy by using tools like Google Analytics, Google Search Console, and other SEO tools to track your backlink profile and search engine rankings. Improvements can be made by constantly creating new and valuable content and by building relationships with other websites in your niche.