The 10 best SEO tools for 2024

 

What's in our SEO tools top 10 list?

Looking for the best SEO tools to strengthen your marketing strategy? From keyword research to competitive analysis, this list of the top 10 SEO software for marketers will help you optimise your online presence and better reach your target audience.

Whether you are a seasoned marketer or just starting out with SEO, this list provides an overview of the most effective software available. Wondering which tools are in our top 10? Scroll down for reviews of our top picks and boost your digital marketing strategy.

1. SEMrush

SEMrush offers marketers a powerful tool for keyword research and analysis of various aspects of online marketing. With SEMrush, users can easily analyse their position in Google and gain valuable insights about search data and competitors.

  • Analyse your position: SEMrush allows marketers to accurately understand how their website is performing compared to others on specific keywords.

  • Insights about search data: In-depth analysis of search data allows marketers to identify trends and adjust their strategies for better results.

  • Competitive analysis: With SEMrush's Domain versus Domain analysis, users can easily compare the performance of their domain against competitors, allowing them to discover valuable competitive advantages.

By using SEMrush, marketers not only gain access to a wealth of data, but also tools for content creation, analysing structured data, and much more. Moreover, SEMrush offers a free tool that allows users to explore basic features before deciding to upgrade to premium features.

With its comprehensive capabilities, SEMrush enables marketers to optimise their online presence through in-depth analysis and strategic insights.

What does SEMrush cost?

You can try Semrush for free with a 7-day trial period. During the trial period, you have access to all the features of the "Pro" plan. After the trial period, you can decide whether you want a paid subscription

The "Pro" plan costs €119.95 per month and gives you access to 5 campaigns and 500 daily tracked keywords. The "Guru" plan costs €229.95 per month and offers more features and functions. The "Business" plan costs €449.95 per month and is suitable for large companies with complex SEO needs.

You can pay Semrush by credit card, PayPal or bank transfer. You can also opt for an annual subscription, which gives you 16% discount.

For current prices, always check the website of SEMrush.

2. Ahrefs

Ahrefs is a powerful tool that helps marketers improve their SEO strategies through various functionalities.

  • Site audit: Use Ahrefs' Site Audit feature to detect and correct error messages on your website.

  • Competitive analysis: Conduct a thorough competitive analysis with Ahrefs to understand your competitors' strategies and identify opportunities for improvement.

  • Backlink analysis: Analyse backlinks to your website and identify valuable sources for link building.

Ahrefs allows you to analyse and optimise specific web pages for better search engine performance. By detecting dead links and fixing them, you improve your site's overall user experience and search engine ranking.

The tool provides in-depth insights into how your content performs on different pages, allowing you to make targeted adjustments to increase visibility and relevance. In addition, Ahrefs helps find linked content within your niche, which is essential for building a strong backlink profile.

Ahrefs tracks the rankings of your website and competitors in search results. You can see how your positions change over time.

By using Ahrefs as part of your SEO strategy, you can increase the amount of organic traffic to your website and strengthen its overall online presence.

How expensive is Ahrefs?

SubscriptionCostFor
Lite€89 per monthSmall business or hobby projects.
Standard€179 per monthFor marketing agencies
Advanced€369 per monthFor companies that are growing
Enterprise€ 899 (as of)The sky's the limit

You can pay Ahrefs monthly or annually. If you pay annually, you get two months free. You can pay by credit card, PayPal or bank transfer. For the most up-to-date prices, check Ahrefs' website. 

3. Moz Pro

With Moz Pro you get keyword recommendations and insight into the technical status of your website. It is a full-service tool that helps marketers optimise the performance of their websites, even with Google's constant algorithm changes.

The name, MOZ, stands for My Online Presence

Advantages:

  • Provides valuable insights and recommendations for keywords.

  • Keeps you updated on the technical health of your website.

  • Helps identify opportunities for improvement and growth.

Disadvantages:

  • Can be overwhelming for beginners because of the in-depth analyses.

  • Requires time and dedication to fully exploit all features.

Verdict: Moz Pro is a powerful software tool that supports marketers in improving their SEO performance. With its comprehensive features and continuous updates, Moz Pro remains a reliable choice for professionals striving for successful online marketing campaigns.

By using Moz Pro, you can monitor and optimise the performance of your website on a monthly basis, giving you a competitive advantage in the ever-changing digital world.

What does Moz Pro cost?

Moz Pro starts from €99 per month with the option of a 30-day free trial. Different subscriptions are available depending on your needs and budget.

For the current price or even more information, visit the website of Moz Pro.

4. Google Search Console

Google Search Console, a free tool from Google, allows marketers to monitor and improve their website's performance in search engines. By using this powerful tool, marketers can gain insight into how Google and users see their website, which is essential for optimising the website for better performance in Google search results.

Key features:

  • Data visualisation: GSC provides comprehensive charts and reports that help analyse website performance in search results.

  • Search formatting: allows marketers to see how their pages are displayed in search results and identify any optimisation opportunities.

  • Index coverage: Marketing specialists can detect and fix problems with indexed pages to ensure that all important pages appear in search results.

With Google Search Console, marketers can not only monitor their website's presence in Google rankings, but also gain in-depth insights on how to improve their online visibility. By using this tool regularly, marketers can proactively make optimisations to improve the rankings and visibility of their

5. Screaming Frog

Screaming Frog is a powerful tool that helps marketers identify technical SEO problems on their websites.

Screaming Frog lets you crawl and analyse your website to gain valuable insights.

Optimise the website by fixing technical SEO errors with Screaming Frog.

  • The tool provides detailed information on issues such as broken links, duplicate content and missing meta descriptions.

  • By addressing these issues, you improve your site's overall SEO performance.

  • Screaming Frog enables marketers to take quick action and optimise the website for better search engine rankings.

By using Screaming Frog regularly, you can maintain the health of your website and ensure that it performs optimally in terms of SEO.

6. Yoast SEO

Yoast SEO is an important SEO software that helps marketers optimise their content for search engines. With real-time suggestions this tool improves the SEO-friendliness of your content, making you more findable online.

  • Easily optimise meta descriptions and focus keywords with Yoast SEO.

  • This tool provides a large number of features for technical SEO and content optimisation, making your website perform better in search results.

  • Use the content editor from Yoast SEO to optimise blog posts and pages for specific keywords.

Yoast SEO is a powerful solution for marketers striving for higher search engine rankings. By using tools like this, you can strengthen your online presence and generate more traffic to your website. In addition, Yoast SEO provides insightful analytics and reports to track and improve the performance of your website.

With Yoast SEO, marketers can effectively execute their digital marketing strategies by focusing on relevant keywords, optimising content and improving the overall user experience on their website. This tool is a must-have for any marketer serious about increasing online visibility and attracting organic traffic.

What does Yoast cost?

Yoast SEO has both a free and a paid version. The free version is available to everyone and provides basic functionality for optimising your website for search engines. The paid version, called Yoast SEO Premium, costs €99 a year or €22 a month.

The paid version of Yoast SEO offers additional features not available in the free version. These features include:

  • More keyword optimisation: Yoast SEO Premium allows you to optimise more keywords, allowing your website to rank higher in search results.
  • Internal link building: Yoast SEO Premium helps you create internal links, which improves navigation on your website and can boost your SEO.
  • Redirects: Yoast SEO Premium lets you easily set up redirects, which is important for maintaining SEO value when changing URLs.

7. Ubersuggest

Ubersuggest is a platform that allows marketers to discover new keyword ideas and analyse competitors. It is a valuable tool to improve your SEO strategy with insights and suggestions.

  • Use Ubersuggest to analyse search volume and keyword difficulty.

  • The platform offers additional functionality such as keyword mapping and showing competitor data.

With Ubersuggest, marketers can find everything in one place to support their SEO efforts. It is also useful for agencies managing multiple clients, as it allows for the creation of additional user accounts.

Using Ubersuggest, marketers can quickly understand which keywords are working and how to improve their online visibility. The integration of different tools within Ubersuggest makes it a versatile solution for SEO analysis and optimisation.

With its user-friendly interface and extensive features, Ubersuggest is a handy tool for marketers striving for improved organic search performance.

What does Ubersuggest cost?

Ubersuggest is free, but with limitations. The basic version of Ubersuggest is free to use. You then get access to a limited number of keywords and suggestions. For more functionality, such as more extensive keyword analysis and competitive research, you need a paid subscription.

Ubersuggest offers several paid subscriptions with different features and prices:

Free plan:

Limited number of keyword analyses per month
Basic report with search volumes and competition
No access to advanced features

Standard plan:

  • Price: $29 per month (or $19 per month with annual payment)
    Unlimited number of keyword analyses
  • Full keyword analysis
  • Access to advanced SEO tools
    Exporting reports

Enterprise plan:

  • Price: $99 per month (or $79 per month with annual payment)
  • All from Standard plan
    Custom reporting
    Access to so-called "Mythic reports"
  • Priority support
    Ability to white-label the tool


The exact features and restrictions per plan may change, so it is advisable to check the official Ubersuggest website.

8. Serpstat

Serpstat offers advanced capabilities for in-depth competitive analysis and keyword research to strengthen your SEO strategy. With this tool, you can:

  • Comprehensive competitive analysis: Gain insight into your competitors' strategies and identify opportunities to improve your website.

  • Discover keyword opportunities: Find relevant keywords with high search volume and low competition to optimise your content strategy.

  • Improving SEO performance: Analyse search data, monitor keyword positions and track organic traffic to improve your website's performance.

Serpstat allows you to generate detailed reports on various aspects of your SEO strategy, including backlinks, keyword positions and site audits. This tool offers:

  • Detailed reporting: Get comprehensive reports on key SEO metrics to make effective decisions for optimisation.

  • Analysis of reports: Understand the data in the reports to take targeted actions to improve overall SEO performance.

By using Serpstat, marketers can increase their online visibility, boost organic traffic and strengthen their position in search results. It is a great tool for achieving success in the competitive digital world.

What does Serpstat cost?

Serpstat has a free version and offers a free trial. The paid version of Serpstat starts at US$ 69.00 per month.

Serpstat offers different subscription levels, here is an overview of the different options:

Free Subscription:

  • Limited keyword analysis (5 keywords per day)
  • Limited rank tracking (5 keywords per day)
    Access to basic SEO tools
  • Maximum 100 projects

Starter Subscription ($69/month):

  • 5,000 keywords per day
  • 500 rank tracking keywords per day
  • Access to all SEO tools
  • Maximum 200 projects


Pro Subscription ($149/month):

  • 15,000 keywords per day
  • 1,500 rank tracking keywords per day
  • Access to all SEO tools
  • Maximum 500 projects

Business Subscription ($299/month):

  • 30,000 keywords per day
  • 3,000 rank tracking keywords per day
  • Access to all SEO tools
  • Maximum 1,000 projects


Enterprise Subscription (bespoke):

  • Custom limits and functions
  • Assigned customer service
  • Customised reports

 

The exact functionalities and limits may vary slightly, so it is advisable to check the latest information on the Serpstat website. 

9. SE Ranking

SE Ranking is a powerful tool that helps marketers monitor keyword positions and analyse competitors. With SE Ranking, users can receive detailed SEO reports and obtain valuable recommendations to improve their online visibility.

Key features:

  • Rank Trackers: SE Ranking offers comprehensive rank tracking functionalities that allow marketers to closely monitor the performance of their keywords.

  • Competitive analysis: Competitive analysis allows users to understand their competitors' strategies and use this information to strengthen their own SEO strategy.

  • SEO reports: Users can benefit from detailed SEO reports that provide insight into their website's performance and offer suggestions for improvement.

With SE Ranking, marketers can not only track organic traffic, but also optimise their content to achieve higher search engine rankings. By using the various functionalities and reports offered by SE Ranking, marketers can make effective decisions to strengthen their online presence.

What does SE Ranking software cost?

SE Ranking an additional benefit of 20% discount when choosing an annual subscription.

Here are the available plans and their prices:

  1. Essential:

  • Price: €39.20 per month (after a discount of €9.8)
  • This plan is ideal for individual SEO professionals.
  • It includes 1 manager licence and allows you to manage up to 10 projects.
  • A free trial is available without the need for a credit card.
  1. Pro:

  • Price: €79.20 per month (after a discount of €19.8)
  • This plan is suitable for agencies and small teams.
  • It includes 3 manager licences and offers unlimited project management capabilities.
  1. Business:

  • Price: €180.00 per month (after a €45.0 discount)
  • This plan is designed for large agencies and enterprises.
  • It includes 5 manager licences and also offers unlimited project management capabilities.

Would you rather pay per month? Then the subscription starts from €49 per month.  

10. SpyFu

The number 10 in our list of best SEO software is SpyFu. 

SpyFu is a tool which helps marketers unravel their competitors' keyword strategies and ad history. Through SpyFu, users can perform in-depth analysis on both PPC and SEO performance of rival companies, giving them valuable insights for their own marketing strategy.

The tool allows marketers to understand which keywords their competitors are targeting and how they are performing in both organic search results and paid ads. This enables marketers to adjust and improve their own strategies based on these insights.

SpyFu allows marketing agencies and professionals to analyse data and generate reports in a structured way to measure the effectiveness of their campaigns. By using SpyFu's features, marketers can make better-positioned decisions for their digital marketing activities.

By using SpyFu, marketers can benefit from a wealth of information that helps them stay competitive in the online world. It offers a unique opportunity to go that extra mile by making smart strategic choices based on concrete data.

With SpyFu, marketers can position themselves as market leaders by applying smart tactics derived from in-depth analysis and competitive research.

What are the costs of SpyFu?

SpyFu is known as one of the most affordable all-in-one SEO tools on the market. For a fixed monthly or annual fee, you get full access to their extensive database, where you can extract valuable insights about both your own pages and those of competitors. The platform offers three different plans, all with unlimited access to the database. This variation in plans ensures that there is a suitable option available for every user.

  1. Basic: The Basic plan is perfect for website owners who want to work on SEO themselves and need a supporting tool. This plan does not offer access to the API. Pricing starts at $33 per month with annual payment.

  2. Professional: The Professional plan offers more options for tracking keywords and gives access to the API. It is ideal for small businesses. Costs start at $58 per month with annual payment.

  3. Team: The Team plan is designed for users who need even more keywords to track, want to generate reports with their logo and have access to 5 logins for different users. This plan starts at $199 per month.

Understanding the need for SEO tools

If you have a website, you want people looking for your products or services to be able to find you easily. SEO tools help you make sure your website ranks high in search engines like Google, allowing more potential customers to find you.

Comparison of SEO tools

FeaturesAdvantagesConsDifferences
Keyword analysis- Identifies relevant keywords
- Helps optimise content
- Can be expensive for premium tools
- Requires regular updates of keywords
- Some tools offer deeper insights than others
Backlink analysis- Helps identify quality backlinks
- Improves overall SEO performance
- Not always 100% accurate
- Can be overwhelming for beginners
- Different tools scan different aspects of backlinks
Competitive analysis- Provides insight into competitors' strategies
- Helps identify opportunities
- Can be time-consuming to analyse results
- Not always fully transparent about methods used
- Different tools offer different depth of competitive analysis
  1. Choose an SEO tool based on the specific needs of your website.

  2. Get to know the tool's functions thoroughly before implementing it.

  3. Test different tools to see which one works best for your situation.

  4. Stay on top of updates and new features in your chosen SEO tool.

Understanding why SEO tools are important can make the difference between successful and unsuccessful marketing.

 

Want to attend a training course on how best to use SEO software?

Would you like to attend a customised private training on how to use SEO software? Ask about the possibilities at G365 Marketing.

 

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