Reading time: 19 minutes
Key insights
- What is an SEO campaign and why is it important?
- The three pillars of a successful SEO strategy: content, technology and link building.
- Roadmap for setting up an SEO campaign.
- The costs and benefits of an SEO campaign.
What is an SEO campaign?
SEO, or Search Engine Optimisation, is the process of optimising your website to become more findable in the organic search results of search engines such as Google. This is achieved by performing various optimisations that ensure that Google considers your website relevant and reliable for important search terms.
The three pillars of a successful SEO strategy
Content
Content is at the heart of any SEO strategy. Writing relevant, useful and quality content is essential. Make sure you write about topics your target audience is searching for and do so on a consistent basis. Use scannable headers to improve readability.
Technology
Technical SEO is crucial for good findability. This includes optimising your website's loading speed, improving its structure and fixing technical errors. A good technical foundation ensures that search engines can easily crawl and index your website.
Link building
Link building is all about getting backlinks from other websites to your website. This increases the authority and reliability of your site in the eyes of Google. Quality over quantity here; one strong link is more valuable than a hundred weak links.
Roadmap for setting up an SEO campaign
1. Keyword research
Conducting keyword research is the first step. Use tools like Ahrefs or SEMRush to find relevant keywords that match your product or service. This will help you reach the right target audience.
2. Content creation
After keyword research, it's time to create content. Incorporate the chosen keywords in your texts and make sure they are relevant and qualitative. Each keyword deserves at least one web page.
3. Link building
Link building is an ongoing process where you work structurally to increase the authority of your website. Quality backlinks from relevant websites are essential here.
4. Website structure
A logical structure of your website is important for a high ranking in Google. Make sure you have a clear hierarchy of main pages and subpages, which is also reflected in the menu and sitemap.
5. Speed
The loading speed of your website is crucial. A slow website can put off visitors, resulting in a lower ranking in Google.
The costs and benefits of an SEO campaign
An SEO campaign can vary in cost depending on the size and complexity of the website, the competitiveness of the market and the specific goals you want to achieve. Small businesses can expect to spend between €500 and €1000 per month, while large enterprises can spend up to €10,000 per month.
The benefits of an SEO campaign include:
- Reach your target audience more efficiently.
- Improved online findability.
- Higher sales through more relevant visitors.
Conclusion
Setting up an SEO campaign is a long-term strategy that requires a lot of time and effort. By investing in SEO, you can reach your target audience more efficiently, improve your online findability and ultimately increase your sales. Consider hiring an SEO specialist if you don't have the time or knowledge to do it yourself.
Frequently asked questions
1. What is the difference between SEO and SEA?
SEO focuses on organic, unpaid search results, while SEA (Search Engine Advertising) is all about paid ads in search engines. Want to know more? Read more here SEA.
2. How long does it take before I see results from an SEO campaign?
SEO results are often not visible immediately. It can take several months for changes to be reflected in search engine rankings.
3. What are the best tools for SEO?
There are several tools you can use for SEO, such as Ahrefs, SEMRush and Google Analytics. Check out a list of The best SEO tools for your marketing strategy.
4. Can I do SEO myself or should I outsource it?
The advantage of outsourcing SEO is that you can be sure that the optimisation of your website is in good hands. An SEO specialist has a lot of knowledge and experience. Want to know more? Read more about Outsource SEO.
5. Is it worth investing in Google Ads alongside SEO?
Google Ads can be a valuable addition to your SEO strategy, especially if you want to see results quickly. Want to know more? Read more here Outsource Google Ads.
Want to know more about effective marketing strategies? Then read this article on what is an effective marketing strategy?.
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