Advertising on LinkedIn: What are the costs

LinkedIn is a powerful platform for professionals and businesses to expand their network and promote their brand. But what are the costs of advertising on LinkedIn and how can you get the most out of your advertising budget?

Key Takeaways

The benefits of advertising on LinkedIn
Tips for a successful LinkedIn ad campaign
Understanding the cost of advertising on LinkedIn

The benefits of advertising on LinkedIn

Advertising on LinkedIn offers unique advantages that other social media platforms cannot match. LinkedIn is specifically aimed at professionals and businesses, allowing you to target your ads to a very specific audience. This means you can tailor your message to the right people, increasing the chances of conversions.

Moreover, LinkedIn offers extensive targeting options. You can target your ads to people based on their job title, company size, industry, and even specific skills. This allows you to run highly targeted campaigns that align with your business goals.

Another advantage is the ability to show thought leadership. By sharing valuable content and demonstrating your expertise, you can position your brand as a leader in your field. This can lead to increased trust and credibility with your target audience.

What exactly does it cost to advertise on Linkedin?

The cost of advertising on LinkedIn in euros may vary depending on the exchange rate with the dollar. Let's assume an exchange rate of 1 USD = 0.91 EUR (this may vary). Here are the estimated costs in euros:

Average cost per click (CPC): €1.82 - €2.73 per click.
Average cost per 1,000 impressions (CPM): €4.56 - €7.28 per 1,000 impressions.
Cost per message sent for sponsored InMail: €0.24 - €0.46 per message sent.

Minimum budget requirements on LinkedIn:

These amounts are based on the current exchange rate and may fluctuate.

Minimum daily budget: about €9.10 per day.
Minimum "lifetime" budget: about €91.00 for new, inactive campaigns. The lifetime budget (also called "lifetime budget") is the total amount you are willing to spend on an ad campaign for the entire duration of that campaign. Instead of setting a daily budget, with a lifetime budget you set a fixed amount that is distributed over the entire duration of the campaign.

Here are some features of a lifetime budget:

Flexibility in spending: The budget is automatically distributed throughout the campaign, depending on when and where the ads are most effective.
Simple planning: You don't have to monitor and adjust daily; the system manages spending for you.
Optimal use of budget: The ads are shown at the times when interaction is most likely, which can lead to better ROI.

At LinkedIn, the minimum lifetime budget for new, inactive campaigns is $100, which equates to about €91.00, depending on the exchange rate

Tips for a successful LinkedIn ad campaign

To get the most out of your LinkedIn ad campaign, it is important to have a clear strategy. Start by defining your goals. Do you want to generate more leads, increase brand awareness, or drive traffic to your website? By clearly defining your goals, you can better align your campaigns with your desired results.

Another important tip is to know your target audience well. Use LinkedIn's extensive targeting options to target your ads to the right people. This can help you use your budget more efficiently and get better results.

It is also important to test and optimise your ads regularly. Try different ad formats, headlines, and images to see what works best. Use LinkedIn's analytics tools to track the performance of your ads and make adjustments where necessary.

For more information on how to improve your online visibility, check out our guide on SEO strategies for more website traffic.

Conclusion

Advertising on LinkedIn can be a valuable investment for businesses looking to promote their brand and expand their network. With LinkedIn's unique benefits and extensive targeting options, you can run highly targeted campaigns that align with your business goals. With the right strategy and optimisation, you can get the most out of your advertising budget.

Want to know more about how G365 Marketing can help you with your LinkedIn advertising campaigns? Then contact us for a free consultation on LinkedIn. We are happy to discuss how we can improve your marketing activities for better results.

FAQ about advertising on LinkedIn

What are the costs of advertising on LinkedIn?

The cost of advertising on LinkedIn varies depending on several factors such as your target audience, ad formats, and bidding strategy. It is important to manage your budget well and optimise your campaigns regularly.

How can I optimise my LinkedIn ads?

You can optimise your LinkedIn ads by regularly testing and adjusting. Try different ad formats, headlines, and images to see what works best. Use LinkedIn's analytics tools to track the performance of your ads.

What are the benefits of advertising on LinkedIn?

Advertising on LinkedIn offers unique benefits such as targeted targeting options, the ability to show thought leadership, and access to a professional network. This can lead to better conversions and increased trust among your target audience.

How can I better reach my target audience on LinkedIn?

Take advantage of LinkedIn's extensive targeting options to target your ads to the right people. This can help you use your budget more efficiently and get better results.