What is a marketing agency?

A marketing agency specialises in assisting companies in promoting and selling their products or services. They offer various marketing services, such as online marketing, advertising, strategy development and market research, with the aim of increasing their clients' visibility and sales.

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For businesses looking to strengthen their online presence and grow their brand, a professional service provider can be invaluable. Using their expertise in online strategy, such a service provider supports companies to be findable, achieve online success and effectively promote their products or services.

What does a marketing agency do?

From effective SEO strategies to optimised conversion processes: when you fine-tune and seamlessly integrate all facets of online marketing, only then will your business truly flourish. G365 Marketing does not represent just another online marketing agency; it acts as your company's online marketing department, where various specialisms work together harmoniously. This results in demonstrable growth.

The concept of marketing clearly explained

Marketing is a business discipline concerned with identifying, creating, promoting and delivering value to consumers, while promoting the success of an organisation. It includes understanding the needs and wants of target groups, developing products or services that meet these needs, setting the right price, choosing appropriate distribution channels, and implementing effective communication strategies to market products or services. Marketing aims to drive sales, increase customer satisfaction and build brand loyalty. It constantly evolves in response to changes in consumer behaviour, technology and market conditions.

Marketing services online marketing agency

A marketing agency offers various services to help businesses promote and sell their products or services effectively. Some of the tasks and services of a marketing agency include:

Strategy development: the agency helps formulate a marketing strategy that matches the company's goals.

Online marketing: this includes activities such as search engine optimisation (SEO), social media marketing, content marketing and online advertising.

Advertisement: Designing and implementing advertising campaigns, both online and offline, to increase the company's visibility.

Market research: To develop effective marketing campaigns, it is essential to have a good understanding of the market and the target audience. Marketing agencies conduct market research to understand consumers' needs, preferences and behaviours. This information can be used to develop targeted marketing strategies.

A marketing agency should have professional software that is common in the marketing industry. In addition to free analysis tools such as Google Analytics and Google Search console, an agency should also use paid tools. Think paid marketing software such as Ahrefs, SemRush, Ubersuggest, SEOsurfer, MOZ and Keywordtool.

Branding: helping to develop and maintain a strong brand identity to increase recognisability.

Content creation: producing relevant and engaging content, such as blog posts, podcasts, videos, photos, infographics and graphics, to increase audience engagement.

Analysis and reporting: monitoring the performance of marketing campaigns and providing reports and analytics to measure effectiveness and make adjustments as needed.

Public relations (PR): is an important part of marketing. Marketing agencies can help companies build a positive reputation, manage media relations, write press releases and organise events.

Social media advertising: Setting up and managing paid advertising campaigns on popular social media platforms such as Facebook, Instagram, Twitter and LinkedIn. This involves implementing strategies to increase the company's visibility, target audiences and drive engagement on social media.

Summarising what a marketing agency does:

In essence, a marketing agency supports companies in building a strong market presence, attracting customers and achieving their business goals.

How much does a marketing agency cost?

Costs vary based on services, campaign complexity and involvement. Some agencies charge flat rates, while others bill on an hourly basis. When requesting quotes, be specific and ask for a detailed quote that includes strategy, content, ad management, and reporting.

What does a marketing agency cost per hour?

Hourly rates vary (€50-€200 on average). For projects, such as web design, fixed prices often apply (ranging from several hundred to thousands of euros). Hiring monthly at a fixed fee is also an option (ranging from several hundred to thousands of euros). Sometimes commissions are applied, especially in media buying. Performance-related fees are also possible.

Compare quotes from different agencies to understand what fits within your budget and can achieve your goals.

7x What a marketing agency will get you

Expertise boost: Benefit from the know-how of online marketing experts and gain access to valuable knowledge and experience.
Powerful marketing: Let the marketing agency take the lead in executing effective campaigns so that you can focus on other crucial aspects of your business.
Results-oriented collaboration: work with a team focused on strengthening your marketing efforts and achieving better results.
Innovative Ideas: Receive fresh and creative approaches to your marketing strategies, as marketing agencies are often on top of the latest trends and technologies.
Cost savings: Avoid unnecessary spending on internal marketing departments and tools by using the flexible services of a marketing agency.
Measurable results: Benefit from measurable analytics and reports to closely monitor and adjust the effectiveness of your campaigns.
Access to tools and technology: use advanced marketing tools and technologies often available from marketing agencies, without having to make major investments yourself.

Why do you need a marketing agency?

Having a marketing agency can have a significant impact on the growth and success of your business, and it can strengthen your marketing team by adding valuable knowledge and expertise. By partnering with a marketing agency, you can enjoy the benefits of a dedicated team of online marketers that enables your business to communicate more effectively with your target audience and achieve better results.

How can a marketing agency strengthen your marketing team?

A marketing partner can strengthen your marketing team by adding valuable insights and strategies aimed at increasing your online success. By working with a team of online marketing experts, you can benefit from their knowledge and experience to develop more effective marketing campaigns and better position your brand in the market.

How to choose the best marketing agency in the Netherlands?

Selecting the right marketing partner for your business requires not only consideration of the agency's service offering, expertise and experience, but also a clear understanding of your own needs and goals. As a client, it is essential to be clear which specific aspects of your marketing strategy need improvement, what budget is available, and what results you expect. By clearly defining these elements, you facilitate the process of finding a marketing partner that fits well with your business goals.

When do you opt for full service?

A full-service party is useful if your business is just starting out. If you don't yet have a company name, strategy, logo, website, online presence or content, these agencies can help you. They are often a bit more expensive because they have all kinds of specialists on their team.

What are branding agencies?

Branding agencies specialise in the initial phase of developing a brand. This includes creating a strong brand identity, including aspects such as designing a recognisable logo, defining colour palettes and establishing the brand message. In this phase, they work closely with companies to lay a solid foundation for an effective and consistent brand presentation.

Where can you find the best marketing agencies?

The "best" can often be found by doing your own online research, consulting references and looking at their previous work and results. In addition, you can also use recommendations and advice from colleagues and business connections to find the best party that suits your specific needs and goals. A good tip: check out your contact at LinkedIN.

What are the options for content marketing by a marketing agency?

Content marketing is an essential part of the services they offer, with a focus on creating valuable and relevant content that appeals to your target audience. By using effective content marketing strategies, they help businesses grow their brand, generate more leads and have a greater impact on their target audience.

How can marketing agencies optimise your website?

They can optimise your website by using effective search engine optimisation (SEO) techniques aimed at improving your website's visibility and findability in search engines. By applying these techniques, they help businesses generate more organic traffic and build a stronger online presence.

How can a marketing agency help your business with SEO and email marketing?

A good marketing agency specialises in providing effective search engine optimisation (SEO) and email marketing services to help your business become more visible and generate valuable leads. By leveraging their expertise, marketing agencies can help your business implement more effective SEO strategies and email marketing campaigns that increase your online success.

How can LinkedIn be effective for your business?

LinkedIn is a powerful platform for companies to network and achieve their business goals. Marketing agencies can use LinkedIn effectively by creating valuable content, building relevant connections and executing targeted campaigns to increase business network and generate valuable leads.

Creativity and innovation in the Dutch marketing industry

The Dutch marketing industry is known for its creativity, innovation and use of cutting-edge technology and data-driven insights. Dutch marketing agencies are often pioneers of new marketing strategies and technologies, and they are known for their ability to think out-of-the-box, thanks in part to the country's cultural diversity.

It is important to note that almost every marketing agency promises to make your website appear higher in Google search results. G365 Marketing aims to deliver on this promise by applying strategies that focus on both visibility and conversion, allowing your business to actually thrive in the online world.