G365 Marketing

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link building specialist
SEO (search engine optimisation)

What does a link building specialist do?

Link building is an underrated part of search engine optimisation (SEO). But what exactly does a link building specialist do? In this blog post from G365 Marketing, we explain the role of a

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SEO vs SEA, what's the difference
SEA (Search Engine Advertising)

SEO vs SEA: what's the difference?

Introduction to SEO and SEA At G365 Marketing, we often get the question: “What is the difference between SEO and SEA?” Both terms are jargon in the world of digital

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What is SEO?
SEO (search engine optimisation)

What is SEO and why is it important?

What is SEO? SEO, or search engine optimisation, is the process of improving a website's visibility in the organic (non-paid) search results of search engines like Google. The goal of

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search engine algorithms
Copywriting

Benefits of an SEO copywriter

What are the advantages of an SEO copywriter? An SEO copywriter is responsible for the strategic use of relevant keywords in the text. Also known as an SEO content writer. This allows

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Google EAT guidelines
Google

Google E-A-T

Google E-A-T: Expertise, Authoritativeness and Trustworthiness Google E-A-T, also known as Expertise, Authoritativeness and Trustworthiness, plays an important role in Google's search algorithm. It is used to rank the quality

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Google core update March 2024
Google

Google core update from March 2024

What are the consequences of the Google update from March 2024? The Google Core Update from March 2024 is an important event for website owners and marketers. This update can have significant

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