G365 Marketing

News & free tips on marketing

Calculating
marketing

Search engine marketing ROI calculation: methods that really work

Do you know why many companies throw away their search engine marketing budget? They invest thousands of dollars in Google Ads campaigns without ever calculating whether their investments are actually paying off. Measuring ROI in search engine marketing is not only wise, it literally determines the difference between growth and wasting money. Calculating search engine marketing ROI seems complex, but with the right methods and tools, you can get clear insight into what works and what doesn't. This guide shows you exactly how to effectively measure and optimise your marketing budget. Key insights from this article: Why ROI measurement is indispensable for successful search [...]

Read more "
5 Mistakes Search Enginge Marketing
marketing

5 search engine marketing mistakes that waste your budget

Are you wasting hundreds of euros every month on search engine marketing without getting the desired results? You're not the only one. Many companies make costly mistakes that literally flush their advertising budget down the drain, thinking they are doing everything right. Search engine marketing can be a powerful tool for business growth, but only when done correctly. The reality is that many business owners unknowingly fall into traps that waste their marketing budget and hinder their online success. Key insights from this article: Wrong keyword strategy can waste up to 40% of your budget Missing conversion tracking makes it impossible to measure ROI [...]

Read more "
Background of euro banknotes and coins
Online marketing

What does a professional SEO package cost? Complete price guide for entrepreneurs

Choosing a professional SEO package can make the difference between online success and disappearing into the digital masses. For Dutch entrepreneurs, search engine optimisation forms the basis of a strong online presence, but prices vary enormously. From a few hundred euros per month to extensive investments of thousands of euros, costs depend on numerous factors that directly affect your business. Understanding SEO prices goes beyond simply comparing monthly rates. It is about finding the right balance between your budget, business goals and the expertise you need to pass your competitors [...]

Read more "
SEO copywriter
Online marketing

Why every entrepreneur needs an SEO copywriter (and how to find the right one)

In today's digital world, your online visibility largely determines the success of your business. While many business owners understand that they need content for their website, they often miss an important piece of the puzzle: an SEO copywriter. This specialised professional combines the art of compelling writing with the science of search engine optimisation, making your content not only appeal to readers but also findable in Google. The difference between random content and strategically written SEO copy can be the deciding factor between a website that remains hidden on page ten of Google and one that appears prominently when potential customers search for your services. [...]

Read more "
Close-up image of marker highlighting word psychology in book.
LinkedIn

Why experts use neuromarketing for better rankings

Imagine knowing exactly which buttons to push in your visitors' brains to keep them on your website for longer. Neuromarketing makes this possible by combining scientific insights about brain activity with smart SEO strategies. This powerful combination helps businesses not only achieve better rankings, but also understand their target audience more deeply and reach them more effectively. In today's digital world, traditional SEO tactics are no longer enough. Search engines are getting smarter at recognising user signals, and companies that want to lead the way are integrating psychological principles into their marketing strategy. By applying neuromarketing [...]

Read more "
Optimise LinkedIn profile
LinkedIn

How to optimise your LinkedIn profile for maximum visibility

In the world of digital marketing, LinkedIn is the backbone of professional networking and business opportunities. With more than 900 million users worldwide, this platform has emerged as the place where professionals showcase their expertise, make valuable connections and discover new business opportunities. An optimised LinkedIn profile can make the difference between remaining invisible in the digital masses or standing out as the expert you are. A strategically optimised profile acts as a digital business card that works for you 24/7. It attracts the right people, builds trust and generates leads without you constantly having to actively [...]

Read more "
Search engine optimisation
Online marketing

Higher in Google without paid ads: the complete guide

Many businesses think that paid ads are the fastest way to the top of Google, but that is a costly misconception. Getting higher in Google without ads is not only possible, it is often more effective in the long run. This complete guide shows you exactly how to use organic search engine optimisation to achieve sustainable results without wasting monthly budgets on ads. Key points to learn: Why organic SEO offers more value than paid ads How Google's algorithm works and what affects your ranking Free methods for effective keyword research Practical on-page optimisation techniques Strategies for natural link building [...]

Read more "
How AI-driven SEO improvement
SEO (search engine optimisation)

How AI-driven SEO improvement is transforming the Dutch market

The Dutch digital marketing landscape is currently undergoing a revolutionary transformation. Artificial intelligence has completely changed the way we look at search engine optimisation, and companies that ignore this development risk falling behind their competitors. Key insights you'll get from this article: Understanding the fundamental principles behind AI-driven SEO and why it is defining the future of digital marketing Understanding how modern search engine algorithms work and which AI systems affect your rankings Practical knowledge about available AI tools that can transform your SEO strategy Concrete steps for implementing AI technologies in your current marketing workflow Specific challenges [...]

Read more "
IT technician person with technology for typing code, future and data analytics
Online marketing

Why hiring an SEO expert can dramatically improve your online visibility

When your website is not getting the visibility it deserves, it can be frustrating. You may have already tried to get started with SEO yourself, but the results are not forthcoming. Hiring a seo expert can make the difference between a website that remains invisible and one that actually attracts visitors. The world of search engine optimisation is more complex than ever before. Algorithms are constantly changing, new techniques are emerging, and what worked last year may even be detrimental to your rankings today. Professional SEO expertise offers not only knowledge of the latest developments, but also the strategic insights to make your specific [...]

Read more "
Men's hands count Euro bills cash money
Online marketing

What does an SEO marketer earn? Complete salary benchmark and career guide

Wondering what a seo marketer really earns in the Netherlands? The world of search engine optimisation offers excellent career opportunities, but salaries vary enormously depending on your experience, specialisation and work location. This complete guide gives you insight into the current job market for SEO professionals. Key insights from this guide: Average salaries for SEO marketers by experience level and region Differences between freelance rates and permanent employment Factors that determine your salary as an SEO specialist Concrete career paths and growth opportunities in the industry Practical tips for successful salary negotiations The Dutch market for SEO professionals is showing healthy growth, with salaries varying greatly by [...]

Read more "