What is an SEO Scan?
An SEO scan is a comprehensive analysis of your website to determine how well it is optimised for search engines such as Google. It examines various aspects of your site, such as loading speed, mobile friendliness, content quality, and technical SEO elements.
Performing an SEO scan will give you an insight into which parts of your website are performing well and which need improvement. This can range from optimising your meta tags to improving your internal link structure.
Why is an SEO Scan Important?
An SEO scan is crucial because it helps you increase the visibility of your website. The better optimised your site is, the higher it will rank in search engines. This leads to more organic traffic, which is essential for the success of your online presence.
Moreover, an SEO scan can help you identify technical problems that could hurt your ranking. Think broken links, slow loading times, or non-optimised images. By addressing these problems, you not only improve your SEO, but also the user experience.
How to perform an SEO Scan
There are several tools available that can help you perform an SEO scan. Many of these tools offer free basic analyses. A popular choice is the [Free SEO scan: discover your website's areas for improvement](https://g365marketing.nl/gratis-seo-scan-ontdek-de-verbeterpunten-van-jouw-website/), which gives you a detailed report on your site's performance.
Besides using tools, it is also important to check your website manually. Look at the quality of your content, the structure of your URLs, and the presence of relevant keywords. This will give you a more complete picture of where you can make improvements.
Key Elements of an SEO Scan
A good SEO scan looks at several elements of your website. Here are some of the most important ones:
- Technical SEO: Check that your website is properly coded and loads quickly.
- Content quality: Make sure your content is relevant and valuable to your target audience.
- Backlinks: Analyse the quality and quantity of inbound links to your site.
- Mobile Friendliness: Make sure your site works well on mobile devices.
For more information on how to optimise these elements, check out Google's [SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide#:~:text=SEOshortforsearchengine,sitethroughasearchengine).
The role of Link building in SEO
Link building is an essential part of SEO. It involves getting quality backlinks from other websites to your site. This helps to increase your website authority and improve your ranking in search engines.
Want to know more about how link building works? Then read the article [How does link building for increasing page authority work?](https://g365marketing.nl/hoe-werkt-linkbuilding-voor-het-verhogen-van-page-authority/). It explains how to set up an effective linkbuilding strategy.
SEA and SEO: A Winning Combination
Besides SEO, SEA (Search Engine Advertising) can also be a valuable addition to your online marketing strategy. By investing in Google Ads, you can quickly generate visibility and traffic to your website.
Wondering if outsourcing Google Ads is worth the investment? Then check out the article [Google ads outsourcing: is it worth the investment?](https://g365marketing.nl/google-ads-uitbesteden-is-het-de-investering-waard/). In it, the advantages and disadvantages of outsourcing your SEA activities are discussed.
Conclusion
A free SEO scan is a valuable tool to improve the performance of your website. By conducting a regular SEO scan, you can identify and address weaknesses, which will help you rank higher in search results and generate more organic traffic.
Want to get started optimising your website right away? Then contact a professional or use one of the many tools available to perform your first SEO scan. Good luck!
FAQ
What is the difference between SEO and SEA?
SEO focuses on improving organic search results, while SEA is all about paid advertising in search engines. Both strategies can be complementary and contribute to better online visibility.
How often should I perform an SEO scan?
It is advisable to conduct an SEO scan at least once a quarter. This will help you stay on top of any issues and new optimisation opportunities.
What is the cost of a professional SEO scan?
The cost of a professional SEO scan can vary, depending on the size and complexity of your website. However, many agencies also offer free basic analyses.
Can I do an SEO scan myself?
Yes, there are many tools available that can help you perform an SEO scan. However, for a thorough analysis, it is often wise to hire a professional.
What are the key factors for good SEO?
Important factors for good SEO include the quality of your content, the technical health of your website, the presence of relevant keywords, and the quality of your backlinks.
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